MICE/Groups Sales Manager

Contract Type -
hours per week

Employment Type -

The Thistle Trafalgar Square Hotel is located on a quiet side street right in the heart of London's West End. All 108 bedrooms at this four-star hotel have been recently refurbished and offer a great standard of comfort and style. In addition, the Royal Trafalgar has a ground floor restaurant which also benefits from a terrace so you can experience al fresco dining in the centre of London.

The Role

At Guoman and Thistle Hotels we expect our managers to deliver market leading results with innovation and entrepreneurial flair, and we are currently on the lookout for Sales Managers that fit this description.

As Sales Manager you will be fully accountable for developing and growing all market segments. Responsible for building and maintaining relationships with key stakeholders both internally and externally you will ideally have experience within a similar environment and will have a track record of winning business over competitors

What we look for

THISTLE MICE/GROUPS Sales Manager – Job description

Reporting to: Group Director of Sales
Based: Hotel based role - 9 x Thistle (Main Hubs Barbican/Holborn/HP/Heathrow) .

Strategic overview
Glh currently operates the Amba Hotels, every Hotels, Thistle, Thistle Express and four luxury London hotels, The Grosvenor, The Royal Horseguards, The Cumberland and The Tower. We aim to put the entrepreneurial edge back into each individual hotel and our ambition is to become the world’s best managed hospitality company delivering the best guest centred experience in the industry.
June 2013 saw the launch of the global hotel company glh, London’s largest owner operator who challenges the status quo. The transformation developed by the management team is a new strategic direction for the company. The launch of glh signals serious intent and long term ambition to lead the transformation of the industry.
Job Overview
The role of the Thistle MICE/GROUPS Sales Manager is to support the Group Director of Sales by driving revenue into the Thistle Estate. Delivering M&E/Groups in line with budget and future strategy. The role will have the responsibility for both proactive business development sales with a secondary focus on the growth and relationship building of existing accounts to exceed revenue expectations.

Key aspects of the role:
Have a clear understanding of the Thistle hotel business mix, budget strategy and support accordingly per hotel.
To Own the relationship on Pearson/AQA Training events
Deliver the strategic business plan across each assigned segment of the business to achieve the expected revenue uplift.
To manage the relationship between property and Central M&E Sales desk.
Consistently deliver on agreed weekly target activities and demonstrate results from the activity
Grow revenue and deliver market share growth through relationship building and understanding of our existing clients.
Create a deep understanding of each client to unearth other revenue opportunities, i.e. Christmas parties, private dinners, London events etc.
Understand competitors business through site visits and Hotelligence reporting
To identify innovative ways to drive new sales leads with a structured follow up plan
To work closely with hotels within the group to align rate plans and pricing
Utilise salesforce.com to enrich client specific data to build a deep understanding of the accounts, the opportunities that exist and to share key information with the hotels
To completely understand the brand you are working within and feel confident presenting to internal and external customers
To support the Group Director of Sales (GDoS) by working alongside the central Key Account Directors to develop opportunities for new business and to grow existing accounts
Support the GDoS in developing inbound international business from key markets and global strategic accounts
In conjunction with the RDoS work with the marketing teams to execute effective promotional strategies to drive incremental revenue
Support the central sales team at trade shows and TMC office visits
Be passionate about learning and developing your own skills and understanding of the industry
Expectation of the role is to develop opportunities for other hotels within the group


Adept in building new and existing client relationships to develop a deep understanding of account drivers
Target driven
Highly commercial and lives and breathes the key business measures
Can work collaboratively across the hotels and central teams
Adaptable to different markets & segments

Key measures
Sales plan delivery against agreed targets
RGI target shift
Delivery of targeted new business revenue
Targeted Increase in market share of our major M&E Partners
100% compliance on delivering deadlines for RFP submissions and wish, want, walk document
Competitive salary
Contributory pension
Generous hotel concessions

What's in it for you?

  • 20 days holiday plus 8 Bank Holidays
  • Discounted rates on hotel rooms, food and drink across the glh group
  • Interest free season ticket loans (conditions apply)
  • Access to a 24/7 Employee Assistance Program
  • Long Service Awards
  • Pension and Healthcare Schemes
  • Generous recommend a friend scheme
  • Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal
  • Wonderful Person of the month scheme with cash prizes
  • Childcare vouchers
  • Staff refreshments on shift